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The Firewriter: A Brand New Printing Service
As you may bear in mind, we’re soon to be celebrating our own 25th anniversary with a series of events, celebrations and exclusive product that present the best of 25 % of a century like a business and the best of what’s yet to come.
To be able to kick things off of is the Silver Variety of four Limited Edition sneakers, available to purchase from Friday 25th September. We’ve designed a special leather treatment method together with our team associated with Italian artisans located in our factory inside the Marche. Using luxury material silver leather like a base, we use a fine black upvc composite skin over the top that may then be cleaned off to reveal your silver underneath. For you to celebrate in style, we’ve utilised this Anniversary leather on 4 different styles that demonstrate our strategy: 3 luxury coaches (Falerone hi-top, Osimo low-top and Cova slip-on), plus the Deliceto formal shoe.

For a very limited time only, we’ll be preparing our personalisation providers (if you haven’t seen regarding our Sweeney Tattoo service, click here) and introducing firewriting’. Otherwise known as pyrography, it’s a different way of etching an image into the soles of your Oliver Sweeney shoes and will be available simply on our new Limited Edition 25th Anniversary Deliceto shoe (in stock online from 24th September 2015.)

So what exactly is firewriting, you might ask Well let’s share the magic: Pyrography’ (removed from the Greek pyros as well as graphos, ‘writing with fire’) involves utilizing a heated iron plus an intricately designed web template to burn a design and style onto the waist of an shoe’s sole. The home heating iron is temperature-controlled to allow different degrees of shading, and the design is created up using distinct directions of burn. Our in-house Firewriter has been working on leather-soled footwear for years, building up the portfolio of hugely complex designs that will echo the techniques found in tattooing, but with slightly different results. Originally footwear repairer, the Firewriter found their craft after seeing it done on solid wood, and “found pretty swiftly that I could communicate my artistic advantage in my shoe restorations, and it just increased from there.”

The soles of the Silver Collection Deliceto have been left not finished, as Firewriting cannot be completed on fully-varnished soles. Your service is completely free of charge, and is limited merely by your imagination, much like our Sweeney Tattoo service. Whether you want to commemorate your obsession with Sweeneys, indicate our 25th Wedding anniversary or make your shoes even more personal, Firewriting will certainly all black stone island jeans make these Special shoes even more personalized.
The Firewriter will be in residence for just 5 days at our Henrietta Street, Covent Yard flagship store:

Thurs . 24th September (night time)
Friday 25th October (all day)
Saturday 26th September (all day)
Weekend 3rd October (all day long)

See more from your 25th anniversary activities by searching #Sweeney25
Stay tuned as we unveil the total range in our Sterling silver Collection on Twenty fourth September, in all Oliver Sweeney merchants and online.

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