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STONE ISLAND AND 30 YEARS OF HISTORY
STONE ISLAND AND 30 YEARS OF HISTORY.
FROM 1982 TO PRESENT
It is an important year for Stone Island, that through a growth, which has allowed it to double its sales since 2007, is getting ready to face an important 2012: the 30th Cheap Stone Island Crinkle Rep Ny Parka Light Brown anniversary celebration of its hard work will see its involvement in both product and communication projects.
30 YEARS OF THE PRODUCT
This is a celebration that begins with the product because, for Stone Island, that’s where it all begins.
The next Autumn/Winter ‘012 collection, an important and structured collection, really represents the excellence that the company has achieved within each family of product. 3 symbolic pieces have been designed to represent par excellence the history and methodology of Stone Island.
– Tela Stella: the genesis, the origin.
In1982, Stone Island was founded with just one fabric in 6 different colours. Thirty years later, the exact replica of a piece from its first collection is available, a fabric inspired by a study on the technical and functional features of Cheap Stone Island Crinkle Rep Ny Parka Light Brown tarpaulins for military trucks.
– Reflective Knit: playing with material.
Transferring technology from fabric to yarn, the ultimate in Stone Island research. Created using a Reflective yarn, built with micro plates covered with thousands of glass microspheres enclosed in a polyester net, printed using pressure/heat sublimation to melt the fibres and get an even surface with a jersey and high performance Windstopper® liner.
– 30/30: engineering the garment, the sum of the key.
Stone Island technologies.
Two garments in one, both reversible, which can be worn in 30 different modes. In Raso Gommato Prismat¬ic Cover, a cotton-based satin coated inside with a prismatic polyurethane film, garment dyed with a double dye formula and in Thermo Reflective, a heat sensitive and reflective fabric knitted inside.
30 YEARS OF COMMUNICATION
Three decades to talk about, covering various areas and remaining faithful to the language of Stone Island.
– The Show: with the Fondazione Pitti Discovery, at the Stazione Leopolda in Florence in June 2012, starting with Pitti Uomo 82.
A retrospective that explores all the key areas of Stone Island.
– The Book: 300 iconographic images that cover its 30 years history. It will be released in June / July by Silvana Editoriale and printed by Grafiche Amilcare Pizzi.
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