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Dirk Bikkembergs Pens “Football is Style
Dirk Bikkembergs Pens “Football is Manner
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For some time now, custom Dirk Bikkembergs has iterated on the designer that “football is fashion”. This time, he has finally don it paper with the book of his fresh stockists of stone island book, which and in addition is entitled “Football will be Fashion”.
It all began within June 2001 any time Dirk Bikkembergs hosted a fashion show at San Siro football stadium in Milano, Italy. This specific location was a clear statement of the direction of the Dirk Bikkembergs brand: designer tailored to the athlete’s lifestyle.
Since the San Siro show, Dirk Bikkembergs has delved further into sports activity to perfect his eye-sight. Football players, like Fabrizio Ravanelli, were called in to be the particular models for style shows and promoting, whilst the brand clothed leading football squads, such as Inter Milan, Greater FC and the Slovenian national group for their official off-the-pitch shows.
The brand also subsidized, and later acquired, any football team within the Italian amateur league, which is today called F.C. Bikkembergs Fossombrone.
Inside the continuous pursuit of refining the merger of fashion and football, in ’09, Dirk Bikkembergs opened a grand flagship store in Milano in Via Manzoni 47. The concept store is based on an entirely furnished luxury apartment tailored to the athlete’s life style. This concept is anxious by the football participant who lives in the shop.
In all the expressions of the trademark since the San Siro show, something stands out time and again: Dirk’s experienced and outspoken visual language, which actually reaches far beyond pure trend design. It is a powerful visual identity, which continues to be expressed in most aspect of the brand, looking at the collections to its architecture and advertising.
Continuously perfecting the combination of fashion and basketball, publishing the book, “Football can be Fashion” is a logical alternative to take.
Showcasing the flexibility of the Dirk Bikkembergs brand since it confronts the exclusivity of favor with the universe associated with sport, the book comes in two formats: the large-format version in a unique box (target price: € 149.90), along with is a small public version (target price: € 34.90).
The ebook, which is set to be sold in October The year of 2010, will be published by inside English, with words inserts for the French, Dutch, French, The spanish language, German and Ruskies markets.
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