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K2 and Original Penguin Effort for Winter 2009-2010
K2 and also Original Penguin Collaboration with regard to Winter 2009-2010

Hold on to your current plaid-patterned bowties; K2 Snowboarding and Initial Penguin, the classic American sportswear brand, are teaming up pertaining to Winter 09-10 to create a high-end just about all terrain freestyle snowboard, shoe and binding. Their bond marries K2’s technology and Authentic Penguin’s unique style to deliver winter athletes by having an eye-catching look on the excellent skiing conditions. Original Penguin’s quirky-traditional take on trend and K2’s high-performance technology will probably be literalized on the mountain, making a combination unlike anything else.
“The collaboration is a way for us to provide our own core customer using something that they have never gotten from Original Penguin while staying authentic to our aesthetic. There is excellent synergy between the two brands and lots of crossover charm; I am confident it will be well received” says Daniel Lakhman, Representative of Marketing for Unique Penguin.
Known for staying a jump ahead of the trend, K2 greeted Original Penguin last year to design a board. Authentic Penguin’s Creative Director Ann Payne made way back into the archives for an exclusive collection of Original Penguin prints. Using a vault full of cloth at their fingertips, your K2 and Original Penguin style teams joined forces to create a montage of classic habits that would adorn K2’s latest board. “Penguin stone island america is evidently stone island america a cool brand using its finger on the pulse of design and style” said Jeff Mechura, K2 Winter sports Global Brand Representative. “Working closely with their New york design team, we had arrived able to develop package that both slays the particular hill and looks finished on the street.”
The completed look maintains your tradition of the Initial Penguin brand while driving the extreme sports method to new heights. The limited edition gear, that can sport logos from both brands, capabilities the new K2 “Slayblade” board, “Maysis DBL BOA” trunk and “Auto” binding.
Your board’s Hybrilight construction results in the ultra light weight feel and the boot’s integrated Harshmellow dampens the vibrations and cushions landings allowing for maximum speed. Add Flatline Technology to the perfect balance of power and a sense of fun and the Original Penguin Per K2 board becomes one of the most technologically advanced, maximum performing arsenal ever assembled to slay the mountain.
Your set will retail for $950.00 United states dollar and be available at wintertime sport retail stores through North America and European countries starting August Last year.

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