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Evisu appoints Scott Morrison as Chief executive officer
Evisu appoints Scott Morrison as Boss

Evisu appoints Scott Morrison as Boss
Scott Morrison, the co-founder of jean material brands Paper Jeans & Cloth and Solemn Sewn, has been appointed as global ceo for Japanese denim brand Evisu. Part of his strategy is to get back to the iconic heritage, clarify and also simplify the brand information, improve the product along with move the collections into a more contemporary style, which suits both Western european and American areas. Morrison is going to oversee just about all markets except Asia, where the brand was founded in 1991.
Evisu stone island junior milano will transfer their worldwide hq to New York coming from Hong Kong, where its mother or father company Bestford Ltd. relies. Bestford and Peter Caplowe obtained the Evisu trademarks for those markets outside of Asia from Evisu founder Hidehiko Yamane throughout February 2006. The particular transaction was funded by New York primarily based hedge fund Indus Cash Partners, which is the owner of a majority stake inside Bestford.
Evisu posted sales of approximately $30 million at at wholesale prices outside of Japan, along with less than $4 million of the in the U.Ersus. There are 19 freestanding stores outside of The japanese, with none within the U.S. Yamane still owns and functions the business in Okazaki, japan with 61 freestanding making a profit regarding $50 million annually.
A little capsule collection of Evisu’ brand-new direction will be revealed at the Pitti Uomo in Florencia and Bread & Butter throughout Berlin this summer. The particular fully overhauled assortment will be ready for Autumn/Winter 2010 deliveries.
Scott Morrison, Thirty-six years old, created in 2000 the instantly common Paper Denim & Fabric label. As Chief executive and designer they quickly established your growing operation among the world’s premium denim brands. Inspired by that growth he began incorporating other areas of personal and also cultural interest in the budding lifestyle notion. After almost Several years at one of the first American success stories in the high quality denim market Morrison thought we would leave in 04 to found and design the dual-fold concept, Earnest Sewn and An Serious Cut & Sew. This particular venture lasted until eventually March of this yr, and with his selecting at Evisu he is yet again back in the denim business, this time at the helm of one of the world’s most iconic brands.
Interesting fact – The original Kitmeout had been the first website on the globe to sell Evisu online back 2000!

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