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STONE ISLAND AUTUMN/WINTER 2015 – FIRST ARRIVALS NOW ONLINE

Globally recognised as one of the fashion world’s foremost technical innovators, Stone Island have developed from something of a cult phenomenon to a mainstream label held in the same level of high regard as fellow Italian brands Ferrari, Gucci and Prada.
That maybe something of a bold statement but the Modena-based brand, now in its 63rd season, is as synonymous with breaking boundaries and unparalleled quality as its stone island shorts uk native counterparts. Indeed, it could be argued that Stone Island’s signature compass arm patch is as recognisable as Ferrari’s ‘Prancing Horse’.
This unrelenting focus upon quality and technical innovation is still as relevant as ever. Stone Island CEO, Carlo Rivetti, echoes this ethos, “I don’t want to look back. I always look at the future.”
Autumn/Winter 2015 sees Stone Island maintain this forward-facing stance, presenting a slew of label staples in its first drop of the season that goes someway to showcase the mountains of research and design knowhow that have born a product range of over 40,000 pieces.
Key pieces such as the David TC Field Jacket are a demonstration in perfected construction with Japanese Star shape polyester blend fabric that is garment dyed and treated with a special anti-drop agent, then put under pressure at 130 degrees celsius.
Sitting neatly alongside the outerwear is a plethora of garment dyed jersey pieces ranging from crew neck sweatshirts to pique cotton polo shirts and military-informed sweat pants, all of which carry the same level of detail and time-honoured manufacture, all of which are available in a phalanx of rich, vibrant hues.

stone island shorts uk