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How to Read a way Magazine
When I lately advised a client to review a few fashion magazines to be able to glean some ideas for the upcoming season, the girl flatly refused.
I HATE those activities! she told me emphatically. Skinny girls, expensive clothes – exactly what does that have to do with my life Nothing!
Since this is not the first time I’ve noticed this argument, I realized that she was missing the point of the exercise : much like the women who figure out that VOGUE or perhaps W are their own bibles. In this corner, we’ve someone who’s far too caught up in her own reality; in the other, we’ve got someone who’s very caught up in someone else’s. Let us all move more to the center along with learn how to read these things properly, shall we We are going to all dress a whole lot better for it.
Let’s start with a little dissection first, then start working on the how to area of the lesson.
Overall, fashion magazines usually show young, slender, attractive people in their own pages for the identical reason that grocers usually polish their apples and car dealers have you test drive clean up cars: because it sells more. It’s as easy as that. Fashion Advertising 101. Whether you agree with it you aren’t is beside the position; it works — VERY well, and contains for a century.
Very well, in fact, that someplace along the line, women went from looking to determine whether the apparel being shown would work well on their bodies in order to bemoaning the fact that their bodies never look like the mannequins. I want to let you in on the secret: those women don’t look like that each day, either. They have got an army of people to have the hair, makeup, clothes, and lighting ideal. If that doesn’t work, that they airbrush the photos to have the right look. And if the model provides on a few weight or starts to show signs of ageing, she actually is replaced. Nothing like being a has been by the ages of 30, eh
Such a shame that a lot of teenage girls and women possess allowed the clever marketing to complexity their thinking along with impact their self esteem. Don’t be one of them. Consider the clothes and the feeling that the picture calls forth; don’t compare yourselves to the mannequins.
In fashion magazines, you are going to often see a lovely girl in stunning clothes in an enviable setting surrounded by good looking men. If only, right Well, that’s section of the marketing. It’s called projecting, and if you’ve ever envisioned yourself swapping locations with the gal in the picture, the entrepreneurs have done their career. It’s a set up. A whole fabrication. A trick. Remember that the next time the thing is that a shot that makes you wish to rush right out and purchase the clothes you see so that you can be just like the young lady in the picture.
Ever wonder why you see numerous high end designers promoting in fashion magazines as well as why the fashion mags, in turn, show a lot of those same designers inside their editorial photo advances It’s no coincidence. These one-page ads are VERY pricey, often costing tens of thousands (or more), depending on the magazine’s flow. So the fashion houses do not spend all their marketing dollars in one place. Oh, no.
They’ll place a portion of their spending budget into ads, some into lending garments to magazines pertaining to photo shoots, along with a portion into creating clothes for superstars for red rug and other media activities. That way, they spread the name acknowledgement around. It’s ingenious – and expensive. Nevertheless it works. If you love labeling and see a look you like in a couple of fashion magazines and also on a favorite celebrity, wouldn’t you be more inclined to buy it if you had the money Many are. A look through the society web pages will tell you as much.
The particular LESSON
So now that we have now addressed the types, ads, and editorial spreads, here’s what you have to be looking for when you read a way magazine (and yes, it is okay to rip out pages and put these questions file for future reference point – but only if you have the magazine!):
1. The particular Trends
Fashion magazines will call them must have goods, but look at trends skeptically to see whether they fit your body, clothing personality, and lifestyle. Don’t worry about the price. If you learn something you like and want to wear, look for an inexpensive version of the trend at your favorite discount or outlet store. Find bargain, wear often, along with discard when next trend is over.
Two. The Updated ClassicsMost women recognize that classic styles are a good value, and fashion magazines know this. So they’ll show trendy new solutions to wear classic styles and give you plenty of tips in the process. All you have to carry out is take a moment to get rid of it down to see how you can apply this to your own closet.
At right: Any tweed blazer, classic jeans, and slingbacks offer a simple background to the snazzy sequined top.
3. The Designers
If you have a thing for designer brands, high end fashion magazines (Style, W, Marie Claire, Community and Country) are a fantastic place to learn about the distinct fashion house concepts. Even if you can’t afford those brand names, don’t fret. If you discover a look you really like, you’ll probably be able to find that a little later from the season in a budget-friendly copy-cat model.
4. Styling Tips
Styling refers to the way the clothing and accessories are usually presented in a photo. Look at how the clothing is layered, draped, or even wrapped. Look at how the jewelry is worn. See what they would with the bag along with shoes. Look at the curly hair and other accessories. You may notice something you like, try creating a similar look with pieces out of your own closet. You’ll be surprised how you can take in air new life to your old standbys just by putting them on a different way.
5. Hair as well as Makeup
Are you in the hair and make-up rut Peruse a number of fashion magazines to see what’s hot for the season. You won’t glean some new looks, you may discover that a new carry out may be all you need to appear au currant this year.
Advertisements are a great way to learn about what’s happening in fashion Providing you remember that they’re designed to sell clothes along with accessories. Forget about the designs and the price tags while focusing instead on the outfits, trends, and styling ideas that might meet your needs. Then copy or even adapt them to your own personal budget and life-style. Before you know it, you may look like you stepped away from a fashion magazine — whatever your age, form, size, or spending budget.
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